Market Edge offers a broad range of facilitated consulting processes to address issues and challenges our clients face. Our offerings include:

  • Strategic Business and Functional Plans
  • Value Creating Business Models
  • Scenario Planning and Financial Modeling
  • Implementation, Execution and Tracking Performance
  • Leading Change
  • Project Management
  • Marketing: Segmentation, Targeting and Positioning
  • Innovation and New Business Development
  • Branding and Promotion
  • Pricing
  • Channel Management
  • Field Force Strategy and Capability
  • Key Account Management, Value Propositions and Negotiating Skills

Our proven track record with these processes spans a diverse range of B2B and B2C industry sectors. Recognizing that each client and team has unique needs, we will tailor the nature of our involvement to include:

  • Consultancy programs
  • Structured workshops
  • Training events
  • "One on One" Coaching

Examples of Market Edge Facilitation expertise can be found at these links:

Strategy Development: Portfolio Management in Commodity Markets
Strategy Implementation: Developing A Change Management Process
Strategic Marketing: Portfolio Management and Market Planning with Technical Materials
Marketing Implementation: Strong Brand Planning in Increasing Competition
Innovation: Solving Complexity in Consumer Goods with Innovation Pipeline and Portfolio Tools
Sales & Commercial: Collaborating on Sales Effectiveness in Specialty Chemicals

 

 

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