Strategic & Tactical Marketing
Strategic & Tactical Marketing

Today’s global business environment places marketing capability at the core of any successful organization. Market Edge delivers proven frameworks, practical tools and processes to help clients better understand their customers and competition, design effective plans and implement in the marketplace.

Market Edge meets clients’ strategic and tactical business objectives:

  • Apply the most effective mix of marketing tools and techniques
  • Segment the market from differing perspectives
  • Position products and brands with a unique selling proposition