HEALTHCARE INSIGHTS AND INNOVATION PROGRAM
The Healthcare, Med-Tech, and Pharmaceuticals markets are dynamic environments. Insightful and actionable marketing, sales, and innovation strategies are crucial to competitive success.
Market Edge provides our Healthcare Clients with processes, frameworks, tools, and the market mindset to grow top line revenue and profitability. Engagements with Market Edge result in:
- Sales and marketing organizations focused on clinical targets and customer segments with the greatest potential.
- Value Propositions and Complete Offers that consider the various stakeholders who influence buying and use decisions (payors, providers, physicians, patients and their families).
- Innovation and New Product Development teams informed with the correct benefits and needs analysis from the varying stakeholders’ perspectives.
- Motivated business teams that develop and implement strategies that leverage actionable market and customers insights.
HEALTHCARE STRATEGIC MARKETING PROCESS & TOOLS
What We Do
- We provide consulting and tailored management development training in areas of business strategy, marketing, sales, and innovation.
- Our unique approach creates immediate actionable plans and builds skilled practitioners within our clients.
- We collaborate and execute with our clients to reach successful business outcomes.
- Technology based companies with strong science capabilities in life sciences, medical, electronics, specialty chemicals and materials markets.
Our Healthcare Experience
- Cardiovascular Devices
- Healthcare Equipment
- Healthcare Systems
- Hospital and Outpatient Centers
- Medical Diagnostic Equipment
- Disposable Medical Devices
- Implantable Medical Devices
- Orthopedic Devices
- Soft Tissue Devices
- Value Assessment Committees
20 YEARS OF CLIENT SUCCESS STORIES
CASE STUDIES BELOW