| Unconventional Wisdom: Counterintuitive
Insights for Family Business Success Family businesses
prosper by pursuing unconventional strategies. Because they are
values-driven and think very long-term, they take approaches not popular
with current management fashion or most companies. That is the key
to their competitive advantage. However, family businesses must
find ways to simultaneously serve business needs and family goals, which
require very different priorities and principles. As a result, they
must think paradoxically, and find insights that single-purpose enterprises
need not contemplate. They must dare to be different. Family
business requires a different governance system, but it must nevertheless
be one that can be controlled. Building on insights from the world's
premier family business executive education course, this book offers the
Unconventional Wisdom needed to leverage the strategic and cultural uniqueness
of a family business for enduring success. |