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Market Edge Overview of Net Promoter Score Market Edge uses a range of techniques to help B2B and B2C clients understand customer satisfaction, loyalty and enthusiasm. The attached overviews the key components of Net Promoter® Score - an approach to customer loyalty that is well proven in B2C applications but less common in the B2B environment. For more information on Net Promoter® Score please download the attached summary NetPromoter.pdf or contact Market Edge at info@mkt-edge.com.
® Net Promoter is a registered trademark of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.
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