| Must-Win Battles: Creating
the Focus You Need to Achieve Your Key Business Goals Must-Win Battles
is an essential companion for leaders who want to cut through an array
of uncoordinated initiatives, and bring focus and renewed energy to their
organizations. Another month, another initiative? Sometimes
it can seem that way to busy managers. Each initiative, taken alone,
may make sense, but most organizations have too many priorities.
Everyting is important. The end result, of course, is that nothing
is really important, and the organization lacks focus. It doesn't
have to be this way. You can break the stalemate by focusing your
organization's resources and energy on the three to five key battles that
you must win in order to achieve your most important goals. Once
established, these must-win battles become the focal point of decisions
and action plans, and command the resources and commitment they deserve.
Must-Win Battles will show you how to identify and agree on the critical
challenges that will make or break your business, and help you to mobilize
people and resources to achieve those goals by combining strategic focus
with emotional commitment. Must-win battles are about making strategy
and building the team. At the heart of Must-Win Battles is a process
for learning to do fewer things, and doing them better. While you
focus on your "Must-Wins," you will free-up resources by shutting
down your "Must-Stops." At the same time, the management
team will develop a common view of what success in each battle looks like
and will commit to the indiviudal and group behavior needed to keep driving
progress over the weeks and months that it will take to achieve success.
Over time, individual battles will be won or lost: the enduring
victory that drives further success is in the new ways of working together
that emerge from the must-win battle process. You start by winning
battles; you end by transforming your organization. |