Caleb McCann Joins Market Edge

Market Edge is pleased to welcome Caleb McCann to the North American team.  As a Lead Consultant, Caleb will work with our clients around the world on Strategy, Innovation, Marketing and Business Development projects. His personal areas of expertise include Market Research, Industry Structure Analysis, Competitive Positioning, Global Strategy, Business Modeling, Business Development and Mergers, & Global Key Account Management.

Caleb comes to Market Edge with extensive experience in research and writing; having contributed, authored , co-authored or edited over 20 case studies, book chapters, industry reviews, textbooks, trade journal articles and practitioner books.

Prior to joining Market Edge Caleb owned his own consulting firm that successfully carried out projects in Africa, Europe and North America, as well as providing research, analysis & writing support to business school faculty in case writing and research activities.

Caleb holds a Masters Degree in Business Administration from the F. W. Olin School of Business at Babson College and a Bachelor of Arts in Anthropology from University of Colorado at Boulder.  Caleb joins our other Market Edge consultants, associates and professors in the Boston area.

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