| Strategic Analysis & Action
(6th edition) This book is designed
to complement case analysis in university and professional strategic management
courses. It aims to develop the basic general management skills required
to understand a business, sense the opportunities and problems that it
faces, deal effectively with strategic decisions, and set in place the
people and operations to implement those decisions. The authors have focused
on analytic concepts that contribute to a practical understanding of specific
strategic issues; these concepts are linked into a comprehensive framework
that helps students learn to set priorities for both analysis and action. |