The Challenge:
A global specialty chemicals company facing rapidly commoditizing markets needed to significantly improve its financial performance. The business operated in a number of market sectors, and needed to identify which sectors to invest in, which sectors to maintain its position, and in which to harvest.

The Approach:
Market Edge worked closely with the global leadership and market sector teams to determine the underlying quality of each market, the drivers for growth and long-term market trends. Market Edge helped the teams map out their current business models, and develop understanding around how it created value for customers and extracted value for the company. The business model was then assessed based on its sustainability and its ability to deliver the 5-year financial plan.

The Outcome:
Clear sector strategies were identified and agreed at the end of the process. New business models were developed and aligned based on the underlying quality of the market opportunities. Through the process the teams gained complete ownership of the strategies and a deep understanding of Market Edge strategy tools. Within two years the business had doubled EBITDA and EVA generation.