The Challenge:
A world leading polymer manufacturer faced maturing applications in its largest markets. Technological innovation rates across the sector had steadily fallen over the previous 5 years eliminating the primary source of value creation and differentiation. Profit margins had suffered because the company was unable to deliver innovation in products or services.

The Approach:
Market Edge consultants worked with senior managers to understand the nature of their strategic challenges and the role innovation should play. Working with our faculty of leading academics from top business schools around the world, a two-week Market Driven Innovation management development program was designed to address the problem areas.

The Outcome:
The program has become an integral component of the client's overall management curriculum, and it has been delivered numerous times in all four regions of the world. The program has generated product and service innovations, and has more than returned the investment in organizational capability.