The Challenge:
A European based specialty chemicals company developed a five-year strategy to reposition itself in the market. To successfully execute the strategy, the business needed to carry out a significant amount of change. This included optimizing its customer portfolio, implementing a new organizational structure, reducing head count and driving down supply chain costs.

The Approach:
Market Edge worked with the leadership and SBU teams to develop a change management process to drive performance. The process was easy to understand and communicate throughout the organization.

The performance management system allowed the teams to monitor progress, test assumptions and signal issues to senior management. Roadblocks to implementation were identified, obstacles removed and resources reallocated. Specific project management tools were developed to help the teams execute their strategies and regular reviews were conducted to ensure the project stayed on track.

The Outcome:
Market Edge provided a blend of challenging and coaching to stimulate thinking and help the teams execute their new strategy. There was a recognition of the urgency for change, resulting in strong acceptance of the new vision. The teams felt empowered and implemented multiple performance improvement programs within the guidelines of the new vision. With the help of this transformation process the company is on track to deliver its five-year financial goals.