The Challenge:
With global agribusiness facing increasing pressure from generic competitors, Market Edge was asked to assist the regional headquarters of a major manufacturer to improve the quality of its Strategic Analysis and Planning. Many of the country units had islands of excellence, but no vehicle was in place to share expertise and generate value across the region.

The Approach:
Market Edge assessed historical processes and planning tools, examined cross-functional corporate planning calendars, and built a planning framework. This established a common level of professionalism based on standard business tools for all geographical units.

The Outcome:
A full planning calendar was developed to integrate global, regional, and local planning activities. Opportunities for efficiency were identified and leveraged, eliminating repetitive reporting and approval activities. Strategic planning templates were aligned with the content of management development programs and with global strategic initiatives. These action steps ensured that all strategic planning efforts were aligned, and local activities became more effective.